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Marketing Your Center to Grow Enrollment and Engage your Center Community

As an owner or director, marketing your childcare center can feel daunting. You've chosen to lead a center because you're passionate about early childhood education - not because you're a marketing expert! In this session, you'll learn the basics of branding your center to highlight both what makes it unique and what it means to be an enrolled family. We'll also cover how to build a basic marketing plan to drive enrollment by ensuring your brand is visible at the right time and place to the right people.

July 17th, 2024

Wed 6:00 PM - 7:00 PM

RUNNING A BUSINESS
OWNERS & DIRECTORS
Session Speakers

Jackie Tom

Team Lead, Customer Success @ Lillio

With over two decades of experience in the Early Childhood (ECE) industry, Jackie has held a variety of roles, including teacher, Director, and Area Director, with a focus on enrollment and operations. She played a pivotal role in the establishment and expansion of three childcare centers throughout Canada and provided mobile consulting services for a client during the pandemic for their childcare center to open their doors in Toronto. Currently a member of Lillio's Customer Success management team for over two years, Jackie remains dedicated to making a meaningful impact and serving the needs of the ECE industry on a daily basis.

With over two decades of experience in the Early Childhood (ECE) industry, Jackie has held a variety of roles, including teacher, Director, and Area Director, with a focus on enrollment and operations. She played a pivotal role in the establishment and expansion of three childcare centers throughout Canada and provided mobile consulting services for a client during the pandemic for their childcare center to open their doors in Toronto. Currently a member of Lillio's Customer Success management team for over two years, Jackie remains dedicated to making a meaningful impact and serving the needs of the ECE industry on a daily basis.

Heather Wiederstein

Chief Product Officer @ Lillio

Heather Wiederstein is the Chief Product Officer at Lillio, with extensive expertise in both the education market landscape and instructional design principles. She has successfully launched award-winning PreK-12 educational solutions for companies such as Pearson, Teaching Strategies, and Learning Ally. Heather was formerly a certified classroom practitioner holding licensure in Pennsylvania and is now a coach and advisor for several ed tech companies. Her core values for designing, delivering, and scaling products in the education market are to put students first, to build good stuff, and to stay curious.

Heather Wiederstein is the Chief Product Officer at Lillio, with extensive expertise in both the education market landscape and instructional design principles. She has successfully launched award-winning PreK-12 educational solutions for companies such as Pearson, Teaching Strategies, and Learning Ally. Heather was formerly a certified classroom practitioner holding licensure in Pennsylvania and is now a coach and advisor for several ed tech companies. Her core values for designing, delivering, and scaling products in the education market are to put students first, to build good stuff, and to stay curious.

Candice Jackson Long

Branding and Marketing Expert @ CJL Consulting Group

Candice Jackson Long, MBA is an award-winning marketer and founder of CJL Consulting Group. She has a proven track record of pushing against the grain to position brands for long-lasting influence. She won the Trenton Small Business Week 2014 Creative Marketing Award and the New Jersey Tourism Diamond Award for the innovation and execution of her creative visions. Outside of her professional endeavors, Candice is an avid traveler who loves to experience new things. You won’t find her in her comfort zone because she knows there’s something greater beyond it.

Candice Jackson Long, MBA is an award-winning marketer and founder of CJL Consulting Group. She has a proven track record of pushing against the grain to position brands for long-lasting influence. She won the Trenton Small Business Week 2014 Creative Marketing Award and the New Jersey Tourism Diamond Award for the innovation and execution of her creative visions. Outside of her professional endeavors, Candice is an avid traveler who loves to experience new things. You won’t find her in her comfort zone because she knows there’s something greater beyond it.