How To Refresh Your Child Care Brand During COVID-19
Watch Recording
To get the recording and slides sent right to your email, please fill out the form below!
In this webinar, our in-house content manager Michael Keshen shares tips and strategies around building a brand and the importance of being consistent with your brand.
🔍 Key takeaways from Michael Keshen
Content Marketing Manager at HiMama
- Brand is always present in everything.
- Knowing your family personas is key to building your message!
- Building a strong brand requires being consistent with your
- Logo
- Fonts
- Colors
- Voice
- Adapt to show that you are taking COVID-19 seriously:
- Hosting virtual tours
- Emphasizing safety
Key Resources
- Branding 101 For Child Care Providers
- Adapting Your Center’s Brand During COVID-19
- [Podcast] Child Care Marketing Tips To Recover From COVID-19
- [Podcast] Insights From Rebranding A Not For Profit Center
- [YouTube] Victory Early Learning Academy Facility Tour
- Brand examples – KinderCare, Atelier Kids, Green Apple Kids
Audience Shoutouts!
Marla – We still schedule tours, but with all the protocols and one family at a time. Parents need to have a health check, wear a mask, and wash their hands. It instills a lot of confidence for parents to see us in action.
Wanda – Virtual tours are fun! It’s great work for college students
Charlotte – Once you get a feel for what is important to the parents you can cater to the daily needs to highlight their preference, they love it!
🖥️ Watch Recording
To get the recording and slides sent right to your email, please fill out the form below!
The HiMama child care app helps to streamline your digital parent communications. Book a consultation with us today to learn how we can support your child care center during this time.
Ria Reive in the Community Ambassador at HiMama. Prior to starting at HiMama, Ria was an Early Childhood Educator and worked 6 years in the classroom. She taught all ages but mainly preschoolers. Ria lives in Toronto with her husband. In her spare time, she enjoys time with her niece and nephew and being on the water.
More by Ria
